Second Post
Brewer’s optimal distinctiveness theory (1991) suggests that people seek affiliations with groups that enable them to maintain an ideal balance between the desires to fit in and stand out.
The picture on the right demonstrates optimal distinctiveness theory where people want to maintain a balance between similarity and difference. All of us were graduates of Nanyang Polytechnic (similarity), but the way we dress makes us different from each other (difference).
The optimal distinctiveness theory shows us that being too similar or too different causes a feeling of social discomfort just like the picture shown below. I was the girl in pink top. I was the only one that tied my hair up. I was very uncomfortable with the way I look because I was different from the rest.